Agora Artists Ticketing Philosophy

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Let’s try an experiment! What happens if we change the ticketing model?

We realize revenue from ticket sales doesn’t bring in the big bucks and often is a barrier of entry for community members. Instead of paying for a ticket, we invite you to save your seat and come to the show…and while you’re there make a donation! We’re calling it pay-what-you-can-if-you-can. If it’s helpful, you can think the price you would’ve paid for a ticket to see the show, or you can think about the cost of paying an arts worker – for example, each choreographer’s stipend is $1,000. 

Our goal is to empower audiences to support in whatever way they can. Whether its showing up, donating or both! This approach broadens the scope of a patron’s financial impact. Pulling emphasis away from the presentation of art, it prompts audiences to consider the full scope of an artist’s experience–the classes, rehearsals, production meetings, and beyond. Constantly guided by questions and seeking feedback, we are excited to see the impact of this change on our audience. We’re curious… what happens when audience members are given the agency to determine the value of their experience and how they exercise that value???

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